YR Consulting Co.
Get to know
Yonni Red
Celebrating 25 Years of service to the Loc Community.
The Leader In Loc Education, Training, & Styles
Proven to be the best since 2002
I definitely didn't get here overnight though.
In fact, quite the opposite...
My journey began like so many others—standing behind the chair, pouring hours into my craft, dreaming of building something bigger. When I first opened my shop, I thought working hard would be the key to success. I wanted to be wealthy, live well, and become staple in my community, but I quickly learned the truth: more hours didn’t equal more freedom.
Exhaustion became my norm. I worked so much that when I wasn’t behind the chair, I could barely move—only sleep. Then life forced me to slow down. After breaking my ankle twice from prolonged standing, I realized I couldn’t keep running myself into the ground.
The turning point came when I got a call inviting me to Atlanta. There, I discovered I was
famous for the loc styles I’d been creating and teaching. At an expo, I sold over 600 tutorial DVDs in minutes, making more money than I’d ever made at one time. That was the moment I realized I didn’t have to trade hours for dollars. My skills had the power to create passive income and I could teach others to do the same.
From that day on, I stopped holding my knowledge back. I turned my focus to empowering others—mentoring locticians, creating tutorials, and teaching high-ticket services that could replace a week’s pay in just a few hours. My beginning wasn’t easy, but it shaped me into who I am today: a leader, a
tea
Contrary to popular belief, I didn’t start out wanting to be a loc teacher. I was a workaholic stylist, standing behind the chair for hours, thinking success meant working harder. It wasn’t until I broke my ankle—twice—that I realized I had to find a better way. Teaching locs wasn’t just about sharing styles; it became my path to freedom, and now I help others build their own six-figure success without sacrificing their health or time. 🚀
What's more, I did it differently than most...
While most stylists believe the only way to grow is to work longer hours, open a shop, or eventually start a school, I chose a different path. I refused to get stuck behind the chair or be limited by cosmetology industry. Instead of chasing burnout, I built a legacy that created freedom and wealth—not just for me, but for others, too.
I turned my skills into a system that teaches locticians how to master high-ticket services, replace a week’s paycheck in just hours, and build six-figure incomes doing what they love. I didn’t stop at styling—I became an educator and mentor, certifying over 1,000 locticians and helping open over 500+ loc shops and suites nationwide.
My legacy isn’t about working harder; it’s about working smarter and showing others how to do the same. I built a movement that empowers everyday people to become Loc Legends proving that success doesn’t have to look like the norm—it can look like freedom.
It doesn't matter if no one else believes in you.
What matters is if YOU believe in you.
There will be times when the world doubts you, when the path ahead seems unclear, and when others can’t see the vision you hold. But you have something special—a fire inside that can’t be extinguished. I’ve been there, too—when I had to trust in my abilities and believe in my future, even when no one else could see it. But I did it, and so can you. Keep pushing forward, even when the support feels scarce, because your belief in yourself is the most powerful tool you’ll ever have. I believe in you, and together, we’ll turn that belief into success.
COME JOIN MY WORLD
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🚀
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Care to get even more personal?
Here are a few fun facts…
I’m a Jersey girl (everything’s rougher in Jersey!) turned ATlien by my Loc Business!
World Famous Work: Tweeted by Oprah, showcased at the NAACP Awards, and seen in J. Cole's Middle Child video, NFL Players
The Name Heard ‘Round the World: I’m the only loctician whose name, #TeamYonniRed, was adopted by stylists worldwide to show they were part of my styling brand.
Record-Breaking Moment: I once sold over 600 tutorial DVDs in minutes at a hair expo—proving education pays when you have the right system.
Self-Taught to Superstar: I transitioned from feeling overworked behind the chair to becoming a global loc educator who’s certified 1,000+ locticians and helped open 500+ shops and suites across the U.S.
Speed is My Superpower: I teach students how to replace a week’s paycheck in just a 5-hour loc appointment. Work smarter, not harder!
From Salon to Screen: I started sharing loc tutorials on YouTube in 2011. Fast forward to today, and my online school is helping ordinary people become extraordinary locticians.
A Little Secret: My first high-ticket product wasn’t planned—it was born out of a broken ankle that forced me to rethink how I worked. Sometimes a setback is a setup for success.
Style Legacy: My work has been featured in hair magazines for years, but I’m most proud of helping others become Loc Legends in their own right.
Mentor Mode Activated: I help shop owners turn their businesses into on-the-job training centers that get paid to train unemployment and re-entry candidates. Empowerment is everything.
Passionate Teacher: I believe in making learning fast and easy—so I designed my programs to teach loc styles in minutes, not months.
Not to give you whiplash and get all "serious" all of a sudden, but just in case you dig a professional bio too...
Loctician, Educator, and Industry Pioneer
a groundbreaking loctician, author, cosmetologist, and educator who has redefined the dreadlock industry, empowering women to become six-figure locticians.
With over 25 years of experience YonniRed transitioned from being a successful salon owner to a sought-after mentor, certifying over
1,000 locticians.
From styling work featured by Oprah, showcased in the NAACP Awards documentary, Widen the Screen
with Procter & Gamble, and J-Cole’s “Middle Child” video. YonniRed’s artistry captured worldwide attention. Her signature loc styles were also highlighted in top hair magazines (2007–2010), further cementing her legacy.
YonniRed made history when her styling brand,
#TeamYonniRed was adopted globally by locticians to show their affiliation and respect for her innovative work. Recognizing the need for loc education at a time when there was no other options, she pioneered online courses, transitioning from in-person tours to hybrid hands-on methods that allow even complete beginners to earn
$65+ per hour with just one high-ticket loc service.
YonniRed’s Loc Styling Bootcamps and transformative courses, such as the
Replace Your Paycheck
program, eliminate barriers to learning by emphasizing
speed-to-market techniques
and removing the confusion of free, overwhelming tutorials. Her programs are designed for efficiency and simplicity, helping stylists
learn styles in minutes, not months
, so they can start making a stable income doing what they love.
As a published author of
The Art of Retwist
, YonniRed combines expertise with empowerment. Her mission is clear: to help aspiring locticians achieve financial freedom and generational wealth
while becoming masters of their craft.
Whether you want to learn, teach, or scale your loc business, you're in the right place.
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