YOU BUILT
THE CLIENTELE. NOW BUILD
YOUR LEGACY.

1995

The Foundation

Entered cosmetology school and began the professional journey.

From the beginning

1998

Licensed Cosmetologist

Became a licensed cosmetologist and continued developing the professional hair work that would become the foundation of my career.

Early professional work

2005

Shop Owner

Opened Dreadful Thoughts, my independently owned LOC shop — building clientele while training locticians inside the business to meet my standard.

2008

First Published

My work was published for the first time — with 10 features across two magazines. Barrels, fishtails and basket-weave LocStyling reached a much larger audience, and stylists began asking me to teach.

Published work

2009

First Public Class

Created my LocStyling poster and original tutorial material during the World Natural Hair Show era, then released my first public styling class.

Original LocStyling poster

2010

Enter YouTube

My first LocStyling slideshow appeared on a new platform: YouTube — and reached approximately 50,000 views in one week.

2011

The YonniRed YouTube Channel Begins

I launched the YonniRed YouTube channel and began publishing my own LocStyling and education content.

2012

Yonni Red Reality TV

Created and produced Yonni Red Reality TV, bringing my salon onto YouTube. The original episodes are still online today.

2013

The Class Goes On The Road

My LocStyling class traveled outside my shop for the first time, taking the education directly to stylists in other cities.

LocStyling tour

2014

The Z-Stitch

Released my original Z-Stitch, adding another original technique to the LocStyling work I had been developing, publishing and teaching.

Original technique

2017

RedLoctician Academy

Established RedLoctician Academy, my official online academy, and released my first book, The Art of Retwist.

The Art of Retwist

2019

Hair Beyond The Salon

My LocStyling appeared in J. Cole's MIDDLE CHILD music video on my client Marcus “Drizzle Dollar” Jenkins. That year, my work also appeared in Black Hair Sophisticates and Black Beauty Magazine, and I was flown out to service loc'd members of the Buffalo Bills.

2020

The COVID Effect

COVID changed what I taught. Technique was no longer enough. My education expanded into business, multiple income streams, marketing, pricing and positioning — helping stylists build beyond doing hair.

2021

Locs On The Bigger Screen

Through my client and model Al-Teron Williams, my LOC work was appearing in television, film and national advertising — including P&G's Widen the Screen. At a time when locs were still underrepresented on mainstream screens, my work was helping put them in view.

2025

Full Circle

On April 16, 2025, my basketball-hoop LocStyling resurfaced and went on to reach approximately 12 million views — another wave of visibility for work I had created years earlier.

Full Circle • 12M Views